AEP's "The Future of Energy"

The Shipyard's enormous undertaking resulted in a vast body of work that leverages AEP’s brand equity and strongly resonates with its core audience.

Rather than tout windmills, turbines and power lines, the production team chose a more personal and authentic approach, focusing instead on true stories, events and people chosen from AEP’s more than 17,000 employees and more than five million customers.

Opting to shoot locally, with most locations falling within a 100- to 200-mile radius of AEP’s local operating company headquarter locations, production units were sent out to capture individual stories while also identifying key landmarks or images that could be used for both the local campaign, entitled “Boundless Energy” and a national spot, called “Reveal.”