Droga5 London is expanding its offering into brand consultancy with the hiring of Grace Francis as its first chief experience officer.

Francis joins from Grey London, where she was head of experience design and planning and a founding partner of Grey Consultancy. In her new role she will be responsible for ensuring that clients express themselves creatively throughout the consumer experience as well as lead on the Barclaycard account, reporting to chief strategy officer Dylan Williams. She is also a former head of UK and content at Isobar.

Williams said, “After three years at Droga5, Bill, DK and I felt we were now ready to broaden our offering and help brands express themselves creatively across the consumer experience. We interviewed extensively and Grace won hands down. We’re very happy to make her our first C-suite hire.”

Francis added, “As Droga5 enters a next phase of growth, I’m joining to develop an experience design offering that will see us drive innovative and meaningful human-centric design solutions for all our clients and create meaningful experiences between brands and people.”