Campari's "Entering Red"

Campari unveils the latest in the Red Diaries series – the enigmatic and enticing short film, Entering Red. Remaining true to Campari’s mantra that every cocktail tells a story, this year’s production inaugurates the celebration of the iconic Negroni cocktail as the world famous drink marks 100 years since its existence. The short movie, starring highly acclaimed actress Ana De Armas and Italian actor Lorenzo Richelmy, is skilfully directed by critically commended Italian director Matteo Garrone. As the birthplace of Campari, the city of Milano has an important part to play in the film as the city’s most stunning locations come to life, including the breath-taking Galleria Vittorio Emanuele II, home of Davide Campari’s staple Camparino bar, and the Duomo, turning both monuments ‘Campari red' for the occasion. Entering Red is a suspenseful and intriguing story, where viewers get to know Ana, played by the eponymous Ana De Armas, whose curious soul explores the charismatic city of Milano through the stimulating and pleasurable lens of Campari.

Still Image: Actress, leading role, Ana de Armas, wearing Versace dress, Jimmy Choo heels, Norman Silverman diamond earrings and Tyler Ellis clutch attends Campari Red Diaries 2019 Premiere Event on February 5, 2019 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)