The Mill has promoted David Lawson to creative director in its Los Angeles studio. In his new position, Lawson will further enrich the creative output of Mill+, the content creation studio focused on concept-to-delivery partnerships.
 
Lawson’s promotion comes after working with the company for the last decade on projects spanning the gaming and advertising industries, including Game of War’s “Rooftop” which was recognized by both the VES Awards and the AICP Show. He has directed multiple high-octane projects including Final Fantasy’s “A New Empire” and the iconic Marvel “Strike Force” commercial which, at last count, has 65 million views on YouTube.
 
Robert Sethi, executive creative director at The Mill, commented, “David has an impressive insight into what motivates clients and audiences alike, and a passion for integrating live action with CG characters to create captivating storytelling.”