Global digital agency Isobar has made three key leadership changes, elevating Tonya Bakritzes to chief marketing officer, Sean Shelby to chief technology officer and Dave Meeker to chief innovation officer. All of the newly created roles will report into U.S. CEO Deb Boyda.

As CMO, Bakritzes will drive the agency’s US marketing strategy, lead the marketing team and all marketing and communications efforts.  In addition, she will oversee Isobar’s brand positioning and its impact strategic growth initiatives in 2019.

Meeker, who also holds the global title of global director, emerging technology, will formalize Isobar’s innovation expertise through the creation of the Innovation Practice and represent these capabilities in a more official capacity among the executive management practice. 

Elevating Shelby to CTO will allow for a strategic focus on Isobar’s technology offering.  Shelby will oversee and advise U.S. senior leadership on all technology matters, in addition to overseeing the creation, use and management of Isobar IP.  He will also work closely with the innovation and AI and data practices to ensure their needs are supported.