Forsman & Bodenfors, Directors Tompa & Rondo "Pump It Up" For Volvo
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Robert Goldrich3145 views
Action movie star Dolph Lundgren conducts a boot camp for Volvo Construction Equipment’s full range of heavy duty excavator machines (weighing from 1.5 to 95 tons)--putting them through a rigorous set of calisthenics in this cinematic, tongue-in-cheek film from Forsman & Bodenfors Sweden.
During a series of extraordinary stunts, the machines are seen pulling Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up--fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic.
The duo of Tompa & Rondo directed the film via Swedish production company The Producers. Tompa & Rondo are repped in the U.S. by RSA Films. Rondo is handled in the U.K. by RSA UK.
Client Volvo Construction Equipment Agency Forsman & Bodenfors Sweden Production The Producers (Sweden) Tompa & Rondo, directors; Matt Wolgers, producer; Eric Gautier, DP; Ronald Meier, line producer; Johan Broome, set design; Denise Ostholm, stylist; Madeleine Gaterud, makeup artist. Editorial Talent Group Gustav Ostrom, editor. Sound Design Plop Fredrik Sundberg, sound designer. Post/VFX Swiss