Wendy Griffiths has been promoted to EVP of synch & creative marketing for Position Music, an L.A.-based independent publisher, record label and management firm headed by president/CEO Tyler Bacon.

Griffiths joined Position Music in 2016 as SVP of creative marketing and is responsible for building and overseeing the pitching, sales and licensing teams to secure synchronizations for Position Music’s repertoire in advertising, film, TV, Trailers and video games. She monitors the company’s overall synch revenue which has subsequently grown by 40% during her first year at the company and has been instrumental in growing Position Music’s commercial division by securing numerous placements with Jeep, McDonald’s and Samsung, among others.

In her new position, Griffiths continues to work daily with Position Music’s composers and A&R staff as well as colleagues at major and indie music publishing companies to create original and cover music for pitching opportunities. She has brought in blanket deals for the company’s production music divisions and worked directly with TV shows such as America’s Got Talent and Dancing With The Stars for custom placements. In addition to Griffiths’ synchronization leadership role, she will begin to work with the roster of developing artists on the label side, building out branding and marketing opportunities.

Prior to working at Position Music, Griffiths was EVP of licensing & synch for BMG where she managed the marketing, synch and licensing efforts for all new clients, pulling from a catalog that included music from Kurt Cobain, Aerosmith, Johnny Cash, Soundgarden, Bruno Mars, Will.i.am and John Legend.