StarKist TV Commercial -- New Chicken Creations Pouches!

By

Right Word Media
Wednesday, Sep. 12, 2018

7998 views

Log in or register now!

Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches. 

For the project, Calabash Executive Producer Sean Henry attended the shoot in Los Angeles to work closely with Director Peter Siaggas to insure the live action and animation would integrate perfectly in post.

“The spots are very tongue-in-cheek and don’t take themselves too seriously,” Henry says. “’Bold’ was shot entirely against green screen with most of the environment being fabricated in post. Candace was a great sport and a real pro when it came to maintaining eye lines and acting against an imaginary co-star. Peter gave us great material to work with, in both the beautifully-composed shots and the performances from Candace.”

Credits

Client: StarKist

Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)

Agency: Quench, Harrisburg, PA

Group Creative Director: John Gilbert

Production Company: Cornerstone Pictures, Haverford, PA

Director: Peter Siaggas
Executive Producer: Bill German

Animation/VFX: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, May. 1, 2024

Invisible Collective proudly announces the signing of visionary maestro...

Tuesday, Apr. 30, 2024

Premier audio studio Another Country recently launched an original...

Tuesday, Apr. 30, 2024

The AMP Awards for Music & Sound, sponsored by the Association of...

Tuesday, Apr. 30, 2024

Over the past four years, we have adapted together - and now, our ships...

Friday, Apr. 26, 2024

Known for its breathtaking landscapes and diverse array of activities, ...

Thursday, Apr. 25, 2024

Sergio Mishchenko, a multi-talented virtuoso, who has been doing VFX, 3D,...

MySHOOT Company Profiles