GameStop's "Randy"
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HYPE6279 views
GameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully... awkward... collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy.
Agency: The Richards Group
Creative Group Head/Writer: David Canright
Creative Group Head/Art Director: Lynda Hodge
Brand Creative/Writer: Chris Cannon
Brand Creative/Art Director: Ryan Beals
Broadcast Producer: Jenny Wolk
Production Company: Lucky 21
Director: Rob Pritts
EP: John Gilliland
Post Company: Lucky Post
Editor: Elizabeth V. Moore
Audio: Scottie Richardson
Color: Neil Anderson
Online Editor: Dan Margules
Assistant Editor: Juan Vargas
Visual Effects (talking llama): JAMM
