Big Deahl Productions, a commercialmaking house with bases of operation in Santa Monica and Chicago, has brought Nicole Wasserman on board as executive producer. 

Wasserman previously served as director of sales at Beast Editorial and then moved into music production with Elias Arts where she assumed the EP role. During her Elias tenure, she oversaw notable campaigns like the Apple Watch, Nike+ and Kevin Hart partnership in 2017, and last year’s National Hockey League’s Stanley Cup campaign, which won a Bronze Clio. Additional clients have included Microsoft, Google, Dunkin Donuts, Pepsi, Kraft, and Hyundai.

Big Deahl Productions director and founder David Deahl said, “Nicole is armed with the experience and networking ability to take BDP to the next level.”

Big Deahl Productions is a decorated tabletop production company, with multiple Clio and Addy awards under its belt. Deahl teamed up with accomplished director Todd Klein (formerly of Silent Partners) to form the beginning of a tabletop consortium representing directors with their own unique blends of high-speed, food, beverage, product, and live action. Big Deahl has a list of clients including McDonald’s, Coca Cola, Budweiser, Sara Lee, and Kellogg’s. Big Deahl shoots for clients coast to coast, and has expanded its global reach, helming shoots in cities like Tokyo, Dubai, Milan, Mexico City, and Moscow.

”I am excited to dive into the tabletop production world, I couldn’t imagine entering that space working with anyone other then David,” Wasserman said of her move to Big Deahl Productions. “I’ve built so many great relationships in postproduction over the years, bringing those experiences and expanding into the production space feels right.”