Ferrari 488 Pista Official Video

Ferrari launched its latest limited-edition road car, the 488 Pista, at the Geneva Auto Show this month with a film that gives viewers a taste of what it’s like to sit behind the wheel of a car that can do zero to 60 in 2.85 seconds and has a top speed in excess of 200 mph. The car features the most powerful V8 fitted to a street legal Ferrari ever.  Directed by Lino Russell, the film shows the 488 Pista rocketing around a racetrack and open roads in an astonishing display of speed, power and performance.

Russell, who is represented in the U.S. by Accomplice Media, does a masterful job in capturing the raw power, unbridled energy and unrivaled beauty of the car through a mix of inventive cinematography, visual design and artful slow motion. “The idea was to create the sensation of being in this car and feeling its 700 horsepower,” Russell explains. “It wasn’t just about showing that the car is fast—there are a lot of fast cars—we wanted to convey a special sense of exhilaration.”