CNN Worldwide - Aiming For Gold: PyeongChang 2018

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Right Word Media
Wednesday, Mar. 21, 2018

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Stephen Arnold Music, the World Leader in Sonic Branding, are engaging audiences everywhere with their latest sonic brands and custom music solutions. Several new Stephen Arnold Music projects have been connecting top broadcasters and content creators with viewers of news, sports and entertainment in domestic and international markets, including promos for CNN’s “Aiming For Gold,” as well as other projects for CNN, CNN International, Altitude Sports/Denver Nuggets and a memorable sonic brand for Sri Lanka’s first 24-hour news channel, Ada Derana.

Music brings an inspirational lift to “Aiming For Gold,” airing on all of the CNN channels worldwide.  The custom music is featured in various promos, in-show segments, and athlete profile pieces.  Simmering with the drama and passion of the world’s most intense international competition, the distinct sonic brand from Stephen Arnold Music was recorded with live symphony players, seamlessly blending Western sensibilities and classic Korean instruments including the gayageum, janggu drums and daegeum flute.

Credits

Client: CNN

Project: "Aiming For Gold 2018"

Music: Stephen Arnold Music, Dallas, TX

President: Stephen Arnold
VP, Creative Services: Chad Cook

Discipline: 
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