Boutique postproduction studio The Underground has launched in New York, led by creative director Nic Seresin and executive producer Yvonne Apollonio. The Underground specializes in 2D and 3D VFX, color grading, on-set supervision, editorial and design for commercials and branded content. The new venture will embrace a lean and adaptive business model, working with a curated lineup of freelance talent to scale its team for projects of all scopes and sizes. Upcoming work out of The Underground includes projects for Lifetime and American Express.

Seresin will oversee the creative vision for The Underground and serve as the lead artist, working directly with clients to bring their visions to life and maintain consistent artistry across all projects. Seresin has spent 20 years crafting dynamic visuals in advertising, film, music video and digital work. Originally from the UK, his family is steeped in the film and advertising world, luring him in at an early age. Seresin has worked at some of the industry’s top shops in both London and New York, including The Mill, MPC, Method Studios, Quietman and Smoke & Mirrors. His work has earned numerous industry accolades, such as Cannes Lions, BTAA and D&AD Awards. As a VFX supervisor and Flame artist, Seresin has collaborated with such director as Spike Lee, Tim Burton, Michel Gondry, Dougal Wilson, Rupert Sanders, Tony Kaye, Jonathan Glazer and Ulf Johansson.

Apollonio brings over a decade of experience as a producer in the commercial production space to her role as EP at The Underground. Her dual backgrounds as a VFX artist and producer allow her to expertly traverse creative and client perspectives. Apollonio started her career as a visual effects artist in Los Angeles. She continued to work freelance while she landed her first producing gig at The Famous Group. She made the move to NYC in 2014 and has since worked as a producer and sales rep for a number of production and post shops, including Colorbox Productions, Basic Nature and Homestead Films, building creative teams, producing projects across live action and animation, and leading new business development.

The Underground was launched by parent company P2P, a global retouching company with over 22 years of experience, specializing in top beauty brands including L’Oreal, Revlon and L’Oreal Paris. The Underground will maintain the same level of top-tier compelling visuals on the motion side under the P2P Group banner.

The Underground recently signed with indie firm Minerva, made up of Mary Knox and Shauna Seresin, for East Coast sales representation.