Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards®. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.

To view the music video, click here: https://vimeo.com/253328940

Screenwork Credits The Middle

Client: Target

Music Artists: Maren Morris, Zedd, Grey

Agency: Mother/New York 

Production Company: RadicalMedia

Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Director of Photography: Scott Cunningham
Production Designer: Phil Messina

VFX/Postproduction Company: Timber

Executive Producer: Sabrina Elizondo
Creative Directors/Partners: Jonah Hall, Kevin Lau
Producers: Jillian Lynes, James Reid
Flame Artists: Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
Additional Artists: Jon Lorenz, Brandon Lester, Jeff Willette
CG: Jon Lorenz, Brack Hightchew
Flame Assistants: Brandon Harden, Brack Hightchew, Erik Rojas
Production Coordinator: Michelle Castillo

Editorial Company: Cartel

Executive Producer: Lauren Bleiweiss
Producers: Meagen Carroll, Greer Bratschie
Editor: Nick Gilberg

Audio Post Company: Lime

Executive Producer: Susie Boyajan
Mixer: Jeff Malen

Postproduction Company: CO3

Senior Colorist: Stefan Sonnenfeld

Choreographer: Hi-Hat

Wardrobe 

Stylist Jessica and Kelly (JAK)

About Timber
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors. timber.net