Mickey's B-Day Campaign
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Happy Birthday Mickey Mouse! To celebrate the occasion of Mickey’s birthday November 18, PICROW directing collective The Hall chronicled the mouse doing surprise meet-ups with fans worldwide, from Osaka, Japan to Santiago, Chile. For the second year, Disney and agency Yellow Shoes commissioned The Hall to direct and post a month-long wish list of content, including social media films, a:60 broadcast spot and editing Mickey’s climatic celebration to be featured on Good Morning America.
Crew on shoot:
From Picrow:
Directors: The Hall - Ben Nussbaum, Joe Remerowski, Charles Son
Producer: Lisa Rucker
Coordinator: Richard DiLorenzo
Editor: Matt Twomey
From Yellow Shoes:
Agency Producers: Terry Williams and Jeff Clausen
Creative Director: Chris Chapman
