Cinelatino Rebrand Package Highlights

Cinelatino has just unveiled a comprehensive rebrand featuring a new on-air graphics package and an expansive color palette system to reinforce the network’s position as the leading Spanish-language movie channel.

Cinelatino lightened the channel ID, adding a subtle 3D feel to evoke more depth and a sense of environment. The network expanded its color palette to clearly communicate its different blocks, dayparts and genres.  The extensive package included a complete brand identity, promo, navigation and snipe elements, and a full digital style guide—nearly 300 unique elements across 13 toolkits.

The channel rebrand was led by Carolina Bilbao, Executive Creative Director of Cinelatino, who commissioned 2C Creative (“2C”) to execute the graphics package.