Arlo Skye's "Beyond Repair"

Arlo Skye—the digitally-native luggage brand for the design-obsessed—launches commercial titled Beyond Repair, directed by Paul Riccio from The Traveling Picture Show Company.

Created in collaboration with the creative team at Arlo Skye, Riccio’s tongue-in-cheek, dialogue-driven spot playfully satirizes our love affairs with our favorite pieces of luggage, while suggesting a stellar alternative when a beloved old standby is finally put out to pasture. Beyond Repair celebrates the relationship we develop with our possessions over time, and serves as a clever ode to the ways in which we understand ourselves through our belongings, new and old.

“It’s a great script, playing off a classic movie with some good laughs. We’re having fun with the subject of travel—which is so often bland—while adhering to a real story and a strong concept," shares director Paul Riccio.