BMW "Hot Lap" Trailer

By

HYPE
Monday, Jun. 5, 2017

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In honor of the world’s fastest accelerator, BMW’s latest activation has start-up entrepreneurs pitch their game-changing ideas while hurtling around a track in “Hot Lap.” Featuring videos directed by Bullitt director Mouse McCoy, the “BMW Hot Lap Pitch” shows just where speed, precision, and smart ideas can lead: the fast track to fruition. Tapping McCoy’s unique intersection of experience in documentary, automotive and 360 projects, the “BMW Hot Lap Pitch” is a filmed live event, a brand-supported concept created by KBS, where participants, prepared to pitch their innovative ideas, were unexpectedly introduced to the pressure and intensity of the high speed pitch ride. Crafting a climate that worked both as an in person experience and one that would play out on screen, involved intensive planning and coordination with the agency and production teams. As the “BMW Hot Lap Pitch,” campaign reveals, the intersection of brand-supported entertainment aligns with innovation to support big ideas with the potential for huge effect.

Credits

Client: BMW

National Marketing Manager: Lisa Judge

Agency: KBS

Chief Creative Officer: Patrick Scissons 
Executive Creative Director: Chris Polychronopoulos 
Senior Copywriter: Rob Hirts-Hermans
Senior Copywriter: Ricardo Franco 
Senior Art Director: Bjorn Johansson 
Head of Production: Jenny Read
Executive Producer: Drew Lippman
Senior Producer: Daniel Roversi
Executive Director of Content Affairs: Robin Oksenhendler
Group Business Director: Samantha Smeach
Business Director: Ryan Castaldo
Senior Strategist: Steve Gorski 
Integrated Producer: Jena Fabry

Production Company: Bullitt

Director: Mouse McCoy
DP: Mike Svitak
Executive Producers: Luke Ricci, Todd Makurath
Producer: Jeff Rohrer

Editorial Company: Saints Editorial

Producer: Tory Osler
Editor: Mark Paiva
Assistant Editor: Michael Ofori-Attah

Color: Company 3

Colorist: Tom Poole

Finishing: Art Jail

Head Of Production: John Skeffington
Creative Director: Steve Mottershead

Sound Design: Source Sound

Sound Designer: Charles Deenen

Sound Mixing: Sound Lounge

Sound Engineer: Tom Jucarone

Category: 
Discipline: 
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