Google Drive - Memories

Produced through Andrew Renzi’s production company, North of Now (he is repped for spots by ContagiousLA), “Memories” opens with “home movie” footage of a young couple’s day at the beach in the 1960s. Flash forward to the 1970s and the birth of their baby girl, Kai, the light of their lives. Subsequent moments range from the memorable (a birthday party in 1981 where Kai feeds cake to a golden retriever) to the momentous (she opens a college acceptance letter). Before we know it, Kai’s own young son is making home movies. As the spot comes to a close, Kai’s boy, now a young man, preserves his family’s memories on Google Drive. Created on spec, the entire commercial was shot in a single day, in the director's apartment, using various formats: b&w super 8, color super 8, VHS, mini dv, phone camera, and the new Red Helium 8k.